Every marketer's dream in this online era is to work on a project that goes viral. Unfortunately the secret to 'going viral' is one that the marketing gods still have under lock and key.
Take the Adobe MAX Awards for which the QNX CAR application platform is shortlisted in the mobile category. Winners are determined by public online voting, which is unlimited. Fantastic way for Adobe to drive traffic to their site - especially if all finalists tell a hundred friends who tell a hundred friends and so on and so on.
So I'm doing my part. I'm putting buttons on the web site, QNX CAR portal, and intranet, I'm reaching out to PR contacts, tweeting, changing my Facebook and LinkedIn status - hell, I'm even pleading with my family and friends to vote. (Could there be a better time for Grandma to get a hotmail account?)
The question remians. Will it be enough to beat the industry behemoths (Atlantic Records and Sony Ericsson) with whom we are competing? QNX Software Systems has always been the "little company that could" so I think we have a good chance. Plus QNX CAR is doing something that has never been done before: Putting Flash in the driver's seat.
Wish us luck. Better still, cast your vote: http://max.adobe.com/awards/finalists/