- personal device connectivity - over 50% of respondants rank this as their top priority
- connectivity within the car for infotainment systems
- connectivity around the car to help drivers navigate better, and cloud connectivity - tied for third
20 October 2010
Convergence 2010 booth visitors speak out about their connectivity priorities
Yesterday at the QNX booth, we asked visitors to rank in order of importance their top connected car features. There are no real big surprises but it is always good to hear from the proverbial horse's mouth:
Connected Car 2.0 at Convergence 2010: Why the Corvette?
The QNX booth at yesterday's SAE Convergence show in Detroit was without a doubt, one of the busiest on the exhibit floor. I know that sounds biased but the proof is really in the pudding.
The Connected Car 2.0 drew a constant crowd of excited onlookers throughout day one.
Many people were curious about why we chose the Corvette. The answer is simple according to Derek Kuhn, VP of marketing and sales. "The Corvette is a classic 'driver's car' but it's never been known for its technology. Turning the vet into a souped-up technology car shows people that they can have the best of both worlds."
19 October 2010
How is Gen Y changing the automotive landscape?
Here's a few other interesting nuggets from this morning's Blue Ribbon panel at Convergence 2010.
OnStar: The older generation saw the physical car as a statement. Gen Y sees connectivity the same way. And they want customization.
RIM: Connectivity is an innate behavior, regardless of generation. Gen Y will want applications we dont yet know about; for this we need a flexible platform.
Sprint: They have a Pavlovian response to email or SMS. We need to figure out how they can do it safely in the car because they are going to do it anyways.
Microsoft: Gen Y needs the ability to access their own ‘personal cloud’.
Gartner: This segment of our audience tends to buy used vehicles. [Ed note: Is Koslowski referring to an after-market opportunity?]
Moderator: Gen Y wants the vehicle to become their second home.
OnStar: The older generation saw the physical car as a statement. Gen Y sees connectivity the same way. And they want customization.
RIM: Connectivity is an innate behavior, regardless of generation. Gen Y will want applications we dont yet know about; for this we need a flexible platform.
Sprint: They have a Pavlovian response to email or SMS. We need to figure out how they can do it safely in the car because they are going to do it anyways.
Microsoft: Gen Y needs the ability to access their own ‘personal cloud’.
Gartner: This segment of our audience tends to buy used vehicles. [Ed note: Is Koslowski referring to an after-market opportunity?]
Moderator: Gen Y wants the vehicle to become their second home.
What will the auto industry look like in 2012?
Here's what the folks at today's Blue Ribbon panel (Convergence 2010) had to say when asked the above-mentioned question:
Sprint: Vehicle to infrastructure (v to i) will be very important.
KIA: The industry will be looking at how to commoditze data.
Microsoft: A natural user interface will be big.
RIM: Intersection with the user’s lifestyle; how to make the car a destination point.
ATX: Management of loyalty, relationship with the consumer.
Freescale: We will be talking about what no one has thought of yet.
OnStar: Fundamental cost of maintaining connectivity after purchase.
Gartner: We'll be looking at things like leveraging metadata to improve traffic flow.
Sprint: Vehicle to infrastructure (v to i) will be very important.
KIA: The industry will be looking at how to commoditze data.
Microsoft: A natural user interface will be big.
RIM: Intersection with the user’s lifestyle; how to make the car a destination point.
ATX: Management of loyalty, relationship with the consumer.
Freescale: We will be talking about what no one has thought of yet.
OnStar: Fundamental cost of maintaining connectivity after purchase.
Gartner: We'll be looking at things like leveraging metadata to improve traffic flow.
15 October 2010
Convergence 2010: QNX gets laser focused
According to Susan Friedmann, the Tradeshow Coach and author of Meeting and Event Planning for Dummies, over 76% of visitors go to shows to see “what’s new.”
Believe it or not, having no shortage of new can be a curse. Getting a group of excited engineers to focus is not for the faint of heart. But without a strong focus, you get the tradeshow equivalent of a three-ring circus - too many pods, too much literature, too many graphics ... you get the idea.
The QNX booth (#717) at this year's automotive Convergence show is, I'm happy to say, laser focused. We'll be showing off one thing and one thing only - but what a thing! The Connected Car 2.0.
This new four-wheeled proof of concept illustrates in full 3D glory, the future of the in-vehicle experience. Like the connected car before it, our new concept car is built on the QNX CAR Application Platform, a complete production-ready software stack. Its customizable HMI and pre-integrated software is a boon to development teams creating the new breed of in-vehicle infotainment systems.
I'm not exactly a 'car guy' but I think this is one sweet ride! Wish I could show you all the gory details (sneak peak above) but I'd be scooping our PR dude, who normally shuns such preemptive excitement. More to follow.
Believe it or not, having no shortage of new can be a curse. Getting a group of excited engineers to focus is not for the faint of heart. But without a strong focus, you get the tradeshow equivalent of a three-ring circus - too many pods, too much literature, too many graphics ... you get the idea.
The QNX booth (#717) at this year's automotive Convergence show is, I'm happy to say, laser focused. We'll be showing off one thing and one thing only - but what a thing! The Connected Car 2.0.
This new four-wheeled proof of concept illustrates in full 3D glory, the future of the in-vehicle experience. Like the connected car before it, our new concept car is built on the QNX CAR Application Platform, a complete production-ready software stack. Its customizable HMI and pre-integrated software is a boon to development teams creating the new breed of in-vehicle infotainment systems.
I'm not exactly a 'car guy' but I think this is one sweet ride! Wish I could show you all the gory details (sneak peak above) but I'd be scooping our PR dude, who normally shuns such preemptive excitement. More to follow.
18 June 2010
Nike versus Adidas (or YouTube versus BoobTube) at FIFA
There are many who still think social media is a passing fad at best, a kids playground at worst. Nike is not one of them.
The reigning sponsor in soccer is Adidas. To maintain this status, the company purchased the greatest sanctioned presence at this month’s FIFA World Cup for $200 M. Up-and-comer rival, Nike, did not take this lying down. In fact they fought back.
What Nike didn't do is every bit as important as what they did do. They didn't purchase expensive TV ad space. Nor did they rent a led zeppelin. Rather, Nike created a video - a very creative commercial - and posted it on YouTube.
The Nike video, Write the Future, was released on May 17 and went viral in just 10 days. With close to 16 M views to date, it has been lauded as the company's best creative work in soccer.
The folks at Adidas responded with a Star Wars Cantina video on June 12. This video has only 3.5 M views to date - definitely the creative weakling of the two - which is still not bad when considering the placement cost: Free.
Clearly Nike is the big winner with far better creative (no doubt planned well in advance), 16 M free views of their commercial, and no $200 M invoice to pay. Plus, they look like innovators, despite the closing claim of the Adidas video.
The take-away is so obvious it pains those of us who still try to convince our companies of the ROI of social media. Not only is YouTube a legitimate and cost-effective tool for marketers, it may soon displace the "boob tube" (hopefully I'm not the only one who remembers this expression) as the holy grail for advertisers.
The reigning sponsor in soccer is Adidas. To maintain this status, the company purchased the greatest sanctioned presence at this month’s FIFA World Cup for $200 M. Up-and-comer rival, Nike, did not take this lying down. In fact they fought back.
The Nike video, Write the Future, was released on May 17 and went viral in just 10 days. With close to 16 M views to date, it has been lauded as the company's best creative work in soccer.
The folks at Adidas responded with a Star Wars Cantina video on June 12. This video has only 3.5 M views to date - definitely the creative weakling of the two - which is still not bad when considering the placement cost: Free.
Clearly Nike is the big winner with far better creative (no doubt planned well in advance), 16 M free views of their commercial, and no $200 M invoice to pay. Plus, they look like innovators, despite the closing claim of the Adidas video.
The take-away is so obvious it pains those of us who still try to convince our companies of the ROI of social media. Not only is YouTube a legitimate and cost-effective tool for marketers, it may soon displace the "boob tube" (hopefully I'm not the only one who remembers this expression) as the holy grail for advertisers.
11 May 2010
Video - in a flash
At the MarketingProfs B2B Conference last week in Boston, I heard about this video company, Pixability, that does fast and easy B2B videos. Their business model is great for anyone who needs to turn around video fast and who doesn't want to invest in equipment . Here's how the comany works:
I have yet to try the company myself but heard nothing but good reviews from the attendees in Boston.
I have yet to try the company myself but heard nothing but good reviews from the attendees in Boston.
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